Strategic Marketing

ServicesStrategic Marketing


Education institutions need to market their Courses, methodology, qualifications, and more to the right target base. So to make an institution successful, one needs to engage in strategic marketing for plans, processes, and market-driven research to fuel a positive campaign strategy. That’s where WE CI24 come in hand to take up the task and makes you to concentrate only on the quality education.

What is Strategic Marketing?

Strategic marketing involves developing, planning, as well as implementing the maneuvers needed to get a proper competitive edge in the relevant market. You will have to take into account the company’s ideas and how to realistically achieve them with the market forces in play. Not to mention the fact that the company’s resources will also play a huge role.

Why to opt for Strategic Marketing?

Strategic marketing is done for ensuring a clear mission objective, get a market share, and carry out a survey about the industry condition. It is the primary way to gain information and turn it into a guide for brand improvement. Keep a tap on the change in the market place and prepare our self to be ahead in the league. Measure the reachability and the focus on the right platform.

When to implement Strategic marketing?

The right is when the sustainable growth has been disturbed or argue to lead the industry. When you have the process intact but the expected revenue and reachability are missing the marks. The core objective is to understand the market behaviour and take the corrective measures and to showcase the value of the product. In short, what is displayed are sold.

How do we implement Strategic marketing?

Start with the SWOT analysis of the market place, frame a perfect strategic plan based on the case studies and the analytics. Identify the target audience, understand their behaviour and derive what is their requirement. Choose the appropriate media/forum/platform to engage your audience. Never promote what you have, instead promote what does your audience need.


Branding is the process of authorizing an individual name and symbol to a product by which it is to be recognized and remembered. Brand reflects the story and the process of your institution. Have a calk walk on what CI24 can do for you.

  • Brand Extension Branding
  • Private-Label Branding
  • Geographical Branding
  • Activist Branding
  • Service Branding
  • Co-branding

Social media Management

Social media is where everyone are spending for than 65% of day, which have made the blooming of n number of media in the digital space. CI24 with its expert panel does the right promotion at the right identifying the right audience and much more…

  • Bookmarking and content curation networks
  • Participation on Discussion forums
  • Create Interest-based networks
  • Social networks management
  • Monitor Consumer review
  • Active Media sharing

SEO activities

One of the story behind any successful institutions is their ranking and search volume. The market place are filled with millions of tools and agency to support. CI24 takes up this task on behalf you and execute it with collaboration of your resources

  • App store optimization
  • Voice search SEO
  • White hat SEO
  • Black hat SEO
  • Negative SEO
  • Gray hat SEO

Content Management

Content is king. Producing well written, readable, and to-the-point content leads to generate your loyal audience and express your brand in a perfect manner. CI24 with its sound knowledge and experience brings the following support at your desk.

  • Communication and Marketing Writing
  • Research and Report Writing
  • SEO Content Writing
  • Social Media Writing
  • Business Writing
  • Ghost Writing

Creative Designing

Motion graphics and pictorial representation are the major players who gets into the customers mind and creates its own space reflecting the product. CI24 with its versatile, creative and innovative thoughts would bring the concept to reality.

  • Advertising & Marketing Design
  • Lettering/Typeface Design
  • Branding/Visual Identity
  • Environmental design
  • Publishing design
  • Animation design

Inbound consulting

As an inbound partner we CI24 do, planning marketing campaigns, establishing efficient sales processes, and building a customer-first services organization, as per your outcome requirement. Added with quantifying the impact of your marketing, sales, and services activities with reporting and KPI tracking

  • Influencer marketing campaign
  • Audience Engagement
  • Optimize keywords
  • Hosting webinars
  • Periodic Survey
  • Guest posting